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When we opened CCBerries we wanted to make the finest chocolate covered strawberries available, using only the finest ingredients including gourmet chocolate and the largest long stem strawberries available. Our strawberries are fresh, never frozen and our chocolate is true tempered gourmet chocolate.
After a bit of research into our competition we found why they were able to sell their product for less: they were not using the same grade of fruit (no large long stem berries ) and/or they were not using chocolate. The substance they were using could not even legally be called chocolate. Real Chocolate vs the fake stuff Gourmet Chocolate : there is a difference. True gourmet chocolate requires skill and special equipment, this is because chocolate has cocoa butter in it. Cocoa butter is the key ingredient that requires chocolate to be tempered. Tempering is the process that makes the chocolate behave at room temperature and have that special gloss, and feel. If you just melt chocolate without tempering it will not set up correctly, which would effect how it behaves in transit, how it tastes and if it makes a mess when you touch it. The lack of tempering, and the skill needed to do it correctly, is the reason many hobbyists have problems when they work with real chocolate. Basically anyone with a microwave can melt a ‘coating’ (fake chocolate), but skill and special equipment is needed to work with real chocolate. It’s not just about taste: it’s about health. Recently there have been various studies about the health benefits of real chocolate. Since our competitors don’t use chocolate: those studies do not apply to them, the information that would apply would be about "trans fatty acids" and “partially hydrogenated oils”. So what are the real differences between ourselves and some of our major competitors?
Why are these important?
1) Gourmet Chocolate just tastes better than any other substitute and our product is not based on Partially Hydrogenated Oils. 2) Even in the winter months a package can be transported through a warm city or sit in a hot part of a truck or plane. 3) If you want only select types of chocolate we think you should be able to make that selection, so many of our boxes give you that option. 4) All of our berries are dipped in the finest gourmet chocolate, the products made by the listed competitors don't meet the minimum FDA requirements to be called chocolate. 5) Each of the competitors listed advertise "Chocolate Covered Strawberries" as an Internet search term or on secondary sales sites: none of their products can legally be called that.
CCBerries®, Shari's Berries®, Secret Spoon®, Cherry Moon Farms® , ProFlowers®, The Berry Factory® and Berry Elegance® are registered trademarks of their respective companies. |
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